If you need to increase sales for your self-published e-books or printed books, choosing the right marketing strategies and implementing them correctly can help you achieve your sales goals. There are many marketing strategies that you can adapt depending on your specific needs, goals, and objectives. Some of these can be implemented easily by you while for others, you will find the help of marketing experts indispensable. Below are some of the useful marketing activities you can try.
Create an Author Website
An author website gives you a platform through which you can promote your work, engage with your fans, and if you wish, sell copies of your book right from your website. You can reap the benefits of the website for years after. You should also run a relevant, lively and interesting blog on your website. This will help you further build your community. However, just building a website is not enough. The website should be secure and well designed and developed; with all the all web design principles and best practices observed. It also needs to be maintained and updated regularly. The most important information that you must include is your contacts, information about you, and information about your book/s.
With your website up and running, you need to invest in internet marketing strategies such as SEO, content marketing, and social media marketing. This will afford you greater visibility on the internet so that people in local and international locations can easily find you. Developing a responsive, high-performance website and designing and implementing effective SEO strategies requires both technical and nontechnical skills. If you don’t have these, it is best to let experts such as adinfusion help you with these tasks.
Master the Art of Social Media Marketing
Social media sites such as Facebook have a very large number of users. They offer a powerful platform to promote your book and engage with your fans. You also get the chance to engage with potential new readers. You can share some information about yourself, your experiences, and interests. This increases chances of attracting and engaging people who identify with you. Regularly post relevant, funny, and informative posts and provide links to great reads on your blog. Nowadays, you don’t even have to do all the daily posts yourself. You can automate or outsource this task. Aside from Facebook, Twitter, and Linkedin, you should also consider sites like Pinterest, YouTube, Instagram, and Snapchat. Just remember to observe social media marketing best practices.
Use Amazon Book Ads
Through Amazon’s pay-per-click platform, the Amazon Marketing Services, you can advertise your book on Amazon where users can find it, perhaps preview it and buy it with a simple click. You can either choose sponsored or product display ads. Additionally, craft endorsement blurbs that are incredible and a product description that will provide just enough information without revealing the whole story. Your aim should be to ignite enough interest so that the reader wants to read the whole story. You should also strategically categorize your book so that it can easily be found whenever a user searches for books in your category.
There are so many marketing tips and tricks that can try. You need to write exceptional work, be creative in selecting strategies to adopt, price your book fairly and keep writing!