They say that a reader leads a thousand lives in one lifetime. This is because, as we delve into the worlds constructed by our favorite authors, we are able to inhibit new personalities and explore new locations we would otherwise have no access to. This blog is a celebration of that.
If you need to increase sales for your self-published e-books or printed books, choosing the right marketing strategies and implementing them correctly can help you achieve your sales goals. There are many marketing strategies that you can adapt depending on your specific needs, goals, and objectives. Some of these can be implemented easily by you while for others, you will find the help of marketing experts indispensable. Below are some of the useful marketing activities you can try.
An author website gives you a platform through which you can promote your work, engage with your fans, and if you wish, sell copies of your book right from your website. You can reap the benefits of the website for years after. You should also run a relevant, lively and interesting blog on your website. This will help you further build your community. However, just building a website is not enough. The website should be secure and well designed and developed; with all the all web design principles and best practices observed. It also needs to be maintained and updated regularly. The most important information that you must include is your contacts, information about you, and information about your book/s.
With your website up and running, you need to invest in internet marketing strategies such as SEO, content marketing, and social media marketing. This will afford you greater visibility on the internet so that people in local and international locations can easily find you. Developing a responsive, high-performance website and designing and implementing effective SEO strategies requires both technical and nontechnical skills. If you don’t have these, it is best to let experts such as adinfusion help you with these tasks.
Social media sites such as Facebook have a very large number of users. They offer a powerful platform to promote your book and engage with your fans. You also get the chance to engage with potential new readers. You can share some information about yourself, your experiences, and interests. This increases chances of attracting and engaging people who identify with you. Regularly post relevant, funny, and informative posts and provide links to great reads on your blog. Nowadays, you don’t even have to do all the daily posts yourself. You can automate or outsource this task. Aside from Facebook, Twitter, and Linkedin, you should also consider sites like Pinterest, YouTube, Instagram, and Snapchat. Just remember to observe social media marketing best practices.
Through Amazon’s pay-per-click platform, the Amazon Marketing Services, you can advertise your book on Amazon where users can find it, perhaps preview it and buy it with a simple click. You can either choose sponsored or product display ads. Additionally, craft endorsement blurbs that are incredible and a product description that will provide just enough information without revealing the whole story. Your aim should be to ignite enough interest so that the reader wants to read the whole story. You should also strategically categorize your book so that it can easily be found whenever a user searches for books in your category.
There are so many marketing tips and tricks that can try. You need to write exceptional work, be creative in selecting strategies to adopt, price your book fairly and keep writing!
I remember many years ago there was this whole big thing about carpal tunnel syndrome. Looking back on it, it was a direct effect of the computer revolution, which impacted the workers in all the worlds offices. Albeit, typewriters were used all throughout the 20th century, but the addition of monitors, desks, chairs, and of course that omnipresent invention the computer mouse, led to this rise of apparent injuries.
Writer’s have had that issue for many years. I sometimes wonder if the writers of the 18th century had a search for the perfect ergonomic pen. It’s also makes a lot of sense, in hindsight, why writing in cursive was so important (if you could flow nicely on the paper, it would help to avoid stress on the wrist).
Anyway, I digress… I was thinking today about the perfect writer’s chair. Does it change over time and with technology? Is it more important to be ergonomic, or to be inspirational? Is the chair a muse? Or merely a tool? I’m not sure.
I wrote some of my best stuff on an old chair in my basement, and did the best thinking in that same chair. I never thought about safety, posture, ergonomics, any of that stuff. It was really more about the creativity and the focus. I know that as you grow older and your body starts to age it might start to impact you more, but I really think there is something to be said about the muse factor.
There is something to say about the modern improvements to everyday life, including such strange things like the kneeling chair, an odd contraption that positions the writers like a sort of buddhist monk doing their meditation and prayers. But I don’t know, maybe I’ll just stick with my old, dusty, hard on the lower back, inspirational muse of a writers chair.
Anyway, that’s my ramblings for today…
Starting your own business is so much different from being an employee. Therefore, it requires determination and motivation as well as know-how. Below are some of the steps that you can follow in order to have a successful small business.
You should note that choosing the kind of business you want to venture in can be an immobilizing task especially when confronted with the multitude of opportunities. It is very important to identify the skills you are able to bring to the table. More so, you have to determine whether you are entering a dying industry or fast growing. In addition, you must determine your personality as well as where your passion lies lest you want to venture into an unsuccessful business.
A business plan precedes a successful business. To start your own business, the business plan will help you understand your business competitors. It will also help you understand the industry structure as well as the capital you need. According to Paul Tiffany, businesses with good plan perform better than those without plans at all.
You must invest in the business in order to start it. And the journey of finding the start-up capital is different for each individual. More so, different business ideas require different amounts of start-up money. In fact, the money you need may come from different sources such as bank loans and family funds.
All said and done, naming your business is very crucial. A unique name will distinguish your business from your competitors and aid in the overall branding of your company. It’s also important to consider whether a suitable domain name is available for the business name you choose. You’ll want to build a website for your company to highlight all the reasons your customers should hire you.
As long as your business evolves, so will your structure. Therefore, choosing the structure for your business is not a decision to take lightly. There are different structures and include sole proprietorship and corporation as well as the popular LLC. The choice of your business structure will impact your business liability and fund-ability as well as the taxes due.
In order to start a small business, you need to register it with the state authorities. You may need to have the employer identification number that it used by the state taxing authorities to identify
your business. The paper work can entail tax licenses and zoning permits.
Setting up an office is one of the multitudes of tasks in starting a business. You can either locate the office at home or office space. After determining the location, you should go ahead to buy the necessary office equipment. Designing the office comes last.
There are very many risks associated with a business. Therefore, it is important to manage the risks associated with your business. You have to get a proper small business insurance that will protect
your company in the event of disaster and litigation.
This is the most important aspect for it will enable you understand the financials of running a business. It will help you avert failure.
A wide range of business activities is now possible in Northern Beaches for prospective business persons as a result of constructive partnership between Northern Business Council and the State Government that has put in place an innovative Easy to do Business Program, making it easier for
start-up businesses. If you wish to start your business in Northern Beaches, whether it is a restaurant, a small bar or a café, it is your opportune time.
As a Business customer planning to invest in any of the above businesses on the Northern Beaches, you will easily be signed up by Service NSW to enable you pursue your business dreams with utmost convenience.
Local businesses can now benefit in different ways from the collaboration between Northern Beaches Council and Service NSW. For instance, they now have a direct and quick connection with relevant government agencies. This recent collaboration brought excitement m not only to the Business Customers but also to the Northern Business Council since it is a mutually beneficial
This recent substitute to the conventional approach is a great relief to the plight of business owners, especially in regard to the stages one had to go through in order to effectively establish a small bar, restaurant or café along Northern Beaches. For instance, a business owner was required to spend approximately 18 months fulfilling all the requirements before setting up a business in the region. You had to deal with 13 agencies including the Council and complete a total of 48 forms before you could be accorded a chance to commence your business. The latest program brings a great relief since you only require 90 days or even less and your business in the Northern
Beaches is ready for commencement. Business customers at Northern Beaches no longer spend a huge bulk of their time filling out forms. Instead, more time goes on business planning which is essential in achieving business objectives.
The Management of Northern Beaches is delighted at being accorded an opportunity as one of the few councils to participate in the trial of a program that ensures progress for both the council and individual business owners. The Council is therefore committed to working hard to demystify the
process and create more opportunities for economic growth and development.
Although the program has been instrumental in providing business opportunities for businesses such as cafés, restaurants and small bars, plans for further expansion in the near future are underway to include signing up of other types of businesses such as clothing retail, print and
reload freight, housing and construction among other industries.
In summary, the recent program for setting up start-up businesses like MYOB Northern Beaches is one of the most beneficial programs that have been necessitated by constructive collaboration between the Northern Beaches Council and the State Government. It is aimed at improving accessibility to business opportunities for business customers as well as create a mutually beneficial economic atmosphere between the business owners and the Council, which ultimately contributes positively to the state economy. It is expected that the inclusion of more industries and businesses in the program will further facilitate the achievement of desired outcomes for all the parties involved.
To protect yourself from the debt it is necessary to know the ways by which the income and expenditure can be wisely handled. Better financial management for a freedom debt relief can go a long way in avoiding critical situations like bankruptcy.
Management of finances can start by controlling one’s expenditure after realizing that he has a financial crisis looming around the corner. Only those expenses that are necessary for survival should be incurred.
1 – Face the reality of your debts. Believe it or not, there are some people who do not know how much they earn. It can be a matter of not being able to track so many debts, or it can be because of not wanting to face the reality of having so many debts.
If you want to eventually pay off all the money you owe, then it would be right to start off by facing your debts. This is done by computing for the amount of money you owe including interests and fines. Facing your debts is crucial as it is the first step to the difficult but doable process of freeing yourself from debt.
2 – List down your sources of income. At the other side of knowing how much you owe is the source of money for debt payment. It is important that you also list down all your financial sources. This is important because you would need an amount to work with in creating your debt payment plan.
You can free yourself from debt only if you have sources to pay off for these debts. Consider not only your primary source of income like your eight-hour job but also other side jobs which can also bring you money.
3 – Create a detailed debt payment plan. Now, it is the time that you create a detailed payment plan for your debts. Be sure not just to include the amount of money you owe visas the sum of money you can set aside for debt payment each month.
Be sure to create a time line so that you can evaluate your progress from time to time. Each month should get you lower in debt and nearer your goal of being financially free.
4 – Cut down your expenses. So that you can pay off your debts faster, it would also be financially wise to reduce your current expenses. No, you do not have to live like a pauper, but if you take a look at your current lifestyle, there are some things that you can slash off your monthly expense list. You can cut down on shopping for things you do not need, for starters.
5 – Do not acquire more debts. It is automatic that you aim to acquire no more debts. This should be done as soon as possible and most especially when you are still paying off the money you owe.
In conclusion, you should keep in mind that getting more debts would be contradicting to your goal of being financially free. Keep all these tips in mind and add lots of self-discipline so you can free yourself from debt soon.
Arundhati Roy’s novel, The Ministry of Utmost Happiness, is best described as a sprawling narrative populated by a massive and diverse cast of characters. It is at the same time a meditation and an engagement of India’s social conditions. The novel explores the fundamental conditions of Indian society in the face of its rapidly changing global status as a capitalist power, as new and old begin to clash. At the same time, it takes a long and hard look at the relationship of India with Kashmir, with the latter waging a decades-long war for independence.
Admittedly, this novel has been a long time coming. It is Roy’s second novel and her follow-up to the acclaimed Booker Prize winning God of Small Things. The 20-year gap between the two novels sheds some insight on the shaping of the second book. As a political activist, Roy has been keeping busy in the past couple of years and the fire that has fueled her struggles has definitely had a defining influence on her novel.
In the end, it is a worthy second outing for Roy. We highly recommend that you give the Ministry of Utmost Happiness a try.
With the adaptation of the novel into a TV show, we have deemed it our responsibility to revisit Neil Gaiman’s classic American Gods. American Gods is essentially an immigrant’s tale though not in the traditional sense. With all the hate surrounding that very word, we feel that this book’s message is breathed new life. First published almost two decades ago, we will be looking at how well it aged and how it remains relevant even today.
Obviously, there is a lot to unpack with American Gods. Essentially, it is a story of love, loss, and betrayal. It speaks to the power of collective imagination and how we create our own gods. It touches on the conflict between traditional belief systems and how they can become irreconcilable with the changes brought about by modernity.
It is no secret that we love the works of Neil Gaiman. He has written comics, graphic novels, and children’s books among other things. It should come as no surprise that he is considered to be one of the important contemporary writers today. Rereading American Gods has done well to remind us of how we came to love this book in the first place.
Books are more than a collection of words imprinted on dead leaves. It takes skill and finesse to weave together words that can profoundly impact one’s reader. This is why many consider books to be gateways to learning, pathways to new worlds, and a microscopic exploration of our society. If written well, they can help us look at old things using new perspectives and they can tap even the most primal of our emotions.